Miswak – also known as sewak, siwak or meswak – is a natural tooth-cleaning twig cut from the roots of the arak tree (Salvadora persica). For over 7,000 years, people across Arabia, East Africa and South Asia have simply peeled back the bark, chewed the tip into soft bristles and brushed. No toothpaste, no plastic, no chemicals.

What makes miswak remarkable is what is inside the wood. Researchers have identified over 19 active compounds: natural antibacterials that fight plaque, gentle silica that polishes away stains, fluoride salts that strengthen enamel, and essential oils that freshen breath. An entire oral-care routine packed into a single stick.

That is exactly what inspired our Smart Miswak toothbrushes: the same natural power, refined into a modern brush you already know how to use – all the benefits of miswak, with the comfort you are used to.