Our story

Our Story – From desert roots to European bathrooms

Miswak Ritual began with a simple question: What if the most advanced oral care didn't come from a lab first, but from a tree in the desert?

For centuries, Muslims around the world have used the miswak – a small stick from the Arak tree – to clean their teeth before prayer, before sleep, and whenever they wanted to refresh their breath. Classical scholars wrote about its virtues; modern studies describe its antibacterial, plaque-removing and gum-supporting properties.

When we discovered how Japanese researchers had combined miswak fibers with natural silica in a clinically evaluated toothbrush, something clicked. Here was the bridge between ancient Arabian ritual and modern dental science.

Miswak Ritual was created to carry that bridge into everyday European life. We keep the heart of the practice – simplicity, intention, natural materials – and wrap it in calm, modern design.

No preaching, no pressure. Just an invitation: Turn brushing your teeth into a small ritual of care – for your mouth, and for your day.